Delivered by our team through its European experience (Evolution Agency, France).
An assistant that talks like Roxane, and quotes her real recipes.
For L'Atelier de Roxane, a recipe site and ebook shop, our team built Roxxie: an assistant that speaks as informally as Roxane, knows all of her content and answers buying questions. In the same project, the checkout was fixed.
171
of Roxane's recipes the assistant can quote, with photo, quantities and steps
9
visitor profiles replayed before launch, drawn from more than 1,700 real conversations
0
cookies added to credit a sale to a conversation
Methodology: the results on this page are qualitative. They come from operating the tools and from the testing done before each launch. We publish client-specific percentages only once they are measured and approved.
Context
L'Atelier de Roxane publishes 171 free recipes and 53 articles, and sells Roxane's ebooks. The audience is very young and writes to Roxane as if to a friend.
The site had no chat and no central FAQ. They wanted an assistant that sells the ebooks, takes customer service off the team's plate, and sounds like Roxane, not like a call center. The starting point:
- Answers scattered across the site, and every question (which ebook to pick, where is my download, do I need an account) going through a contact form
- Highly structured recipes: quantities, numbered steps, timings, storage, printable PDF
- More than 1,700 real conversations left by the previous version of the assistant, in 2024
Challenge
Three requirements that pull in different directions: sound like Roxane, sell without pushing, and invent nothing about a recipe.
Sound like Roxane
All of Roxane's content uses the informal 'tu'. An assistant that switches to the formal 'vous' clashes with every recipe it quotes in the same message. And when a young fan writes to her, she has to answer a person, not scroll through a catalog.
Sell without pushing
With 171 free recipes against six products, a plain search never brings up an ebook. But a beginner should not be sold an ebook before trying a free recipe.
Invent nothing
A quoted recipe must carry its real quantities. Refunds and allergies go to the team, and a product the visitor imagines is never confirmed.
Solution: an assistant that knows all the content, and a fixed checkout
Roxxie is built and run by our team, with two goals set in the platform: sell ebooks and take customer service off the team.
- 1
A knowledge base where every recipe stays whole
The base started with 262 entries: 171 recipes, 53 articles, 6 product sheets and 32 information pages (account, contact, terms of sale). Each recipe fits in a single entry, with its quantities, steps, storage, photo and video when there is one: it never comes out without its quantities.
- 2
Roxane's tone
Roxxie uses 'tu', like all of Roxane's content. The register is a platform setting: even fixed phrases, such as a refusal or a handover to the team, use 'tu'. When someone talks to her directly (a compliment, a fan message, an insult), she answers in one or two sentences, with no card or button, and never says anything about the private life of Roxane or her family.
- 3
Show the recipe, not just describe it
She answers with illustrated cards that lead to the recipe or the ebook, inside a widget dressed like the kitchen (recipe sheet, taped label, a batch of biscuits, handwriting), with a hand-drawn avatar of Roxane whose expression changes while she searches and answers. An image the assistant has not read in her knowledge base does not go out.
- 4
Point to the ebook at the right time
Products get a separate search, triggered as soon as the conversation turns to level, progress, a gift or a whole theme. For a beginner, the order is written down: two free recipes first, then the entry-level ebook, in one sentence.
- 5
Replayed against real visitors before launch
Nine visitor profiles were drawn from more than 1,700 real conversations of the previous version: the 11-year-old fan, the compliment after a recipe, the parent baking with their daughter, the customer whose order came back, the gift, the apprentice baker, the choux pastry that collapses, the one-word visitor, the troll. The first run showed she answered with the catalog when someone talked to her directly: fixed before launch.
- 6
A fixed checkout
In the same project, the checkout was repaired: purchase without an account, instant download link, invoice attached to the email.
- 7
Sales credited, without a cookie
The links Roxxie gives to the site carry the conversation reference, and the order keeps it. Every sale that follows a conversation is credited to the assistant, without adding a cookie.
Results
No percentages on this page: we only publish a client rate once it is measured and approved. The results below are observed during testing and since launch in September 2026.
Quantities quoted during testing, cross-checked against the knowledge base: none were invented
Refunds and allergies passed to the team, and a product invented by the visitor never confirmed
Personal messages get a short answer, with no catalog
Purchase without an account, instant download link and invoice attached to the email
The honest framing: Roxxie does not replace the team. She answers with the content Roxane has already published, and passes to the team anything about an order, a refund or an allergy.
Stack
Your content is already written. Your assistant should know how to quote it.
Evaluate your project free with our interactive tools, or book a call: we look at your content and your customers' questions, and tell you what an agent can handle, and what it should leave to your team.